[Household Storage] Sige uses the Internet rules to crush the ten years of hard work of traditional enterprises

[Household Storage] Sige uses the Internet rules to crush the ten years of hard work of traditional enterprises

2025-03-21

When a number of inverter companies are still discussing “how to survive the winter”, Sige New Energy, which was established only three years ago, has already rushed to the Hong Kong Stock Exchange. This “outlier” in the energy track uses the global stacking all-in-one machine shipment report card to demonstrate the craziest survival rule of the industrial track-rather than curling up in the cold winter, it is better to burn capital to melt the entire track.

Disruptive Path 1: Tesla-style strategic losses

Use 500 million losses to buy the right to speak in the industry: R&D investment of more than 400 million in three years to break through core technology, and the extreme investment of 91.6% sales fee rate to create 99 dealers and 5,600 installers channel network The time and space magic of wealth transfer: 193 million R&D investment in 2023 in exchange for 699 million revenue in the first three quarters of 2024, a steep curve of 15 times quarterly revenue growth Capitalized survival strategy: Deeply explore market pain points, expand channels, and localize user thinking strategies

Road Path 2: Internet-style dimensionality reduction

Strategic losses in exchange for time and space compression: the speed of the all-in-one machine from 0 to 24.3% global market share crushes the ten-year cultivation of traditional enterprises. Arms dealer-style channel empowerment:

Ten years of hard work, solving customer problems, and meticulous services

Product strategy breakthrough:

Go deep into users, define products, and solve customer problems in depth

Path 3: Counter-cyclical survival wisdom

In the darkest moment when the household storage market suffered a halving of European orders and tight control of costs and expenses, Sige chose to increase the sales expense rate to launch a charge. This seemingly crazy gamble actually completed the strategic encirclement of seizing pricing power and integrating vulnerable opponents during the industry’s low period-this is exactly the “counter-cyclical operation” that Internet giants are best at. When the industry is still arguing about “whether physical enterprises should learn to burn money from the Internet”, Sige has given the answer with the data on the back cover of the prospectus: in the new energy track where technology iteration is accelerating, slow companies are destined to become exhibits in history museums. What this company truly subverts is not only the product form, but also the survival paradigm of the physical industry-in the double helix of capital and technology, it builds a new species of industrial revolution in the new era.