[Household Storage] Analysis of the shipment structure of mainstream
2025-03-12
The following structure is based on many sources and is a rough structure with large granularity and is not completely accurate. If you have different opinions, please feel free to raise them.
1. Sungrow Power Supply
Type 1: Photovoltaic
2023:
China: 40-50%
America: 15%
Europe: 25%
Others: 15%
2024:
China: 30%
America: 20-25%
Europe: 20-30%
Others: 20-30%
Analysis:
China’s market share fell by 10-20%, while the market share in America and Europe rose by 5-10%. The decline in China’s market share may be due to intensified competition in the domestic photovoltaic market or corporate strategy adjustments.
Type 2: Large Reserves
2023:
China: 30%
Americas: 40%
Others: 30%
2024:
China: 20%
Americas: 30%
Europe: 50%
Analysis:
The market share in China and Americas each dropped by 10%, while the market share in Europe rose to 50%. This may indicate that the company has large orders for large reserves in Europe.
2. Deye Co., Ltd.
Type 1: Household Reserves
2023:
Americas: 10%
Europe: 20%
South Africa: 40-50%
Others: 20-30%
2024:
Americas: 10%
Europe: 20%
South Africa: 10-20%
Emerging Markets + Others: 50-60%
Analysis:
The market share in South Africa dropped significantly, by 30%, due to intensified market competition in South Africa, policy changes or company strategy adjustments; the market share in emerging markets + others increased significantly by 30%, with emerging markets such as Pakistan and Ukraine contributing to the increase.
Type 2: String PV
2023:
Brazil and India account for the majority
2024:
Brazil and India account for 70%, Southeast Asia 20-30%
Analysis:
Brazil and India’s market share decreased by 10-20%, while Southeast Asia’s market share increased by 20-30%. This may indicate that the company’s string PV in the Southeast Asian market is rapidly increasing.
3. GoodWe
Type 1: String PV
2023:
China: 30%
Europe: 30-40%
Others: 30-40%
2024:
China: 50%
Europe: 20-30%
Emerging markets + others: 20%
Analysis:
China’s market share increased by 20%, while Europe’s market share decreased by 10%. The decline in Europe’s market share may be due to intensified competition in overseas markets.
Type 2: Household storage
2023:
Europe: 60-70%
Others: 30-40%
2024:
Europe: 60%
Emerging markets + others: 40%
Analysis:
European market share slightly decreased, while emerging market share slightly increased.
4. Jinlong Technology
Type 1: String photovoltaic
2023:
China: 50%
Overseas: 50%
2024:
China: 30%
Europe: 30%
Emerging markets + others: 40%
Analysis:
China’s market share decreased by 20%, while its overseas market share increased by 20%. This may indicate that the company is expanding its overseas market, especially in Europe. At the same time, the decline in China’s market share may be due to intensified competition in the domestic market or the company’s strategic adjustment.
Type 2: Household Storage
2023:
Europe: 60-70%
Others: 30-40%
2024:
Europe: 50-60%
Emerging Markets + Others: 40-50%
Analysis:
European market share fell by 10%, while emerging market share rose by 10%. This may indicate that the company is expanding into emerging markets, especially in the household storage business.
This is the market distribution of the main inverter manufacturers.
Post time: Mar-12-2025